SWADDLES AND SMILES -BABY & MATERNITY CO.
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About Me



Hi! I'm Alex.

​My passion is to support and provide a woman-centered maternity and birth experience as a birth and maternity concierge.


As a little girl, I always wondered about the day I would become a mother.

I saw beautiful little babes in their little outfits, so adorable with their toothless grins and became giddy with anticipation to someone's mama.

As a teen, I took care of little ones, always the first to offer to give them a bottle, change a nappy and rock them to sleep.

As an adult, I became ecstatic when I found out that friends were expecting or family members were adding to their brood.

I brooded. Man oh man, did I brood.

It continues every day when I see a little one in a stroller/pram excitedly kicking their little legs as their caregiver strolls down the street.

I have been a caregiver my whole life.
It's in my blood.

My journey to motherhood continues, but in the mean-time, I would like to provide support to mothers in the throws of pregnancy and postpartum.

The support that every woman should receive - doting on the mother, providing support as a caregiver, a personal shopper, a cleaner or even a lending ear.


I am a trained Birth Doula through DONA International and have begun my first steps in the process to Birth Doula Certification.

I have spent years working with children with Autism and other behavioral diagnosis and pride myself on being the fun "aunt" to all my friends' children.

I have worked as a live-in nanny for a newborn and toddler and will be grateful for that family for allowing me to be a part of theirs.

Additionally, I have experience as a crisis clinician in a mental health inpatient program, as well as a drug and alcohol outpatient/intensive outpatient therapist and worked with the aged population in their journey to independence.

Despite my passion for helping others, nothing in this world makes me happier than being a caregiver.

I am here to be the support in the journey to motherhood.

To have a  wonderful, supportive and woman-centered experience.

I can't tell you how many conversations I have had with unsuspecting people about the differences in nappies/diapers, the different kinds of bottles, car seats and the like.

Something so simple as the overheard conversations of people looking for baby registry gifts in a store, me finding it exceptionally difficult not to discuss which type of receiving blanket I would recommend.

If you ask my best friend, she'll tell you she loves me, but that I enter a weird realm where baby products float in the air and Mary Poppins comes down from the sky to clean when I talk about babies and children.

​There is nothing in this world that makes me happier than seeing a beaming mother and their child and I would love to be part of that experience for you!

I look forward to working with you, and am so excited for you and your new adventure!  

Contact me for a FREE consultation!
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